Hassan! We target you!
In the MSCD project, each Field School 4 group was tasked with creating a short film, dedicated to a certain target audience. We are group D and our target audience was Hassan, an Egyptian man and 36 years old. He has lived in Mit Rahina all his life with his wife and two children, next to the archaeological sites of ancient Memphis. He owns a small shop selling electrical goods and he and his neighbours don’t really benefit from the archaeological sites. So he has no motivations to visit the sites but has heard there is a new trail opening. He is interested to know how this will affect him, his business and the local community.
Through our video, we are trying to attract the local community to engage with us in cleaning and protecting the site. In order to achieve that, we used a simple narration in both Arabic and English, making sure that the narrative was easily understandable. Also, in some scenes we added names to the film characters to be attractive to our persona.
The video technique … behind the scenes process
Our video is similar to “common craft” method, you can see examples of this method via this link: https://www.commoncraft.com/videolist
Our artists, Dan and Aude, drew the background (main scene) and the characters. We then made our characters move by taking a photo of each scene. In total we took 399 photos. The idea was to put them in Microsoft Movie Maker in sequence. This software is useful and easy to transfer all these photos into a film (MP4 file).
The main point of our film is – at least try – to deliver a message about the importance of MSCD project and his impact on Memphis (Mit Rahina). Just as we depended on the drawings, we also depended strongly on using sound effects to emphasize this message. For example, the sound of building the separating wall between the temple and the local village, here we chose a sound of something hitting the ground (negative impact) instead of using a sound of construction (positive impact). Also, for the background music, we picked two different types to reflect the two different situations; before cleaning (sad) and after cleaning (happy).
Also, the sound associated with each character refers to something our hero whistles as a sign of carelessness or disinterest.
Problems and challenges:
We guess the biggest challenge was to be creative when you have limited options. To overcome this, we decided to use different ways to express our ideas. So with the help of our team we created this short “virtual” film. Although our main target is the local community, we believe that out film is suitable for all audiences and we hope they like it.
As this is our first experience in film making, it was not that easy to choose suitable sound effects to express our narrative and sync these with suitable scenes, fix the music and sound effects and mix them using Audacity software and write simple and short sentences in Arabic and English as a narration suitable for all audiences.
Syncing photos, music, and narration.
Dig in yourself and discover your talent!
Most of our team are archaeologists (mainly Egyptologists) and are used to digging the land to discover new things and record new archaeology. This film experience was a good opportunity to discover new talents or inside treasures like sky wide imagination, drawing and spending hours in front of a camera and computers (the talent here is to be patient!), however, when you do something noble, it deserves all patience and effort!